The Association of Accredited Advertising Agents Malaysia (4As), formed in 1971, is the Malaysian advertising industry’s peak body engaged in promoting the value of advertising agencies in the Marketing Communications industry to advertisers, media, suppliers, government, and the public.
The Advertising Standards Malaysia (ASA) was established in 1977 to provide independent scrutiny of newly created self-regulatory system set up by the industry.
The Communications and Multimedia Content Forum of Malaysia (CMCF) was established in February 2001 under a clause in the Communications and Multimedia Act 1998 (CMA ‘98) to govern content and address content related issues by self-regulation in line with the Malaysian Communications and Multimedia Content Code.
The Malaysian Advertisers Association (MAA) founded in 1964, is the single body representing the interest of advertisers in all areas of commercial communications.
Founded in 2009, The Malaysian Digital Association (MDA) is a representative body which comprises of online publishers, advertising agencies, creative agencies and digital service providers, instrumental in shaping the Malaysian digital industry.
Established since 1971, MNPA represents most of the mainstream newspaper publishers throughout Malaysia and serves to promote, protect and represent the interest and welfare of the industry and its members generally.
Established on 19 December 2003, the Malaysian Media Specialists Association (MSA) aims to help and support those agencies that specialize in providing media research, strategic planning, media negotiation and placement services.
Established in 1991, comprising of film production companies that are licensed by FINAS to play a leadership role to ensure growth in the industry in an orderly manner by taking steps in setting production standards and demonstrating the value of upgrading skills of the crew & members and work with both stakeholders and the authorities
We began as an extended division providing corporate services under Goonting & Chew, an audit company and broke away in 1980 to form Vigil Management Sdn Bhd focusing in providing management services to trade associations in Malaysia.
In 1992 we became known as Macomm Management Services Sdn Bhd which saw us realigning our core business where management services were targeted at National trade associations representing the marketing communications industry. Today, Macomm is the guiding light of the advertising and media industries in Malaysia.
